REFORM FITNESS NZ

In 2026, we partnered with Reform Fitness NZ to refresh and evolve a brand that has been shaping the movement industry for over a decade.

Founded in 2011 as a humble two-person studio in Mount Maunganui, Reform has grown organically into a nationwide community of 30+ independently owned studios, built on word-of-mouth, proven results, and a deep commitment to quality movement. What began without expectation has become a pioneering force, influencing not only how people train, but how studios operate, instructors build careers, and communities connect.

Our approach to the website refresh was grounded in honouring this legacy while elevating the brand for its next phase. Guided by Reform’s ethos of innovation, curiosity, and forward momentum, we crafted a digital experience that reflects the maturity and scale of the network, while still feeling personal, grounded, and human.

Our involvement spanned brand refinement, website design, and user experience creating a platform that balances performance with simplicity. The result is a considered, elevated online presence that captures Reform’s leadership in the space, while making it effortless for users to discover studios, connect with the community, and move with intention.