AFTER HOURS CO.

After Hours Co. is a conceptual New Zealand ice cream brand inspired by the transition from sun-soaked days to slow, golden nights by the coast. The brand explores how indulgence shifts after hours, becoming more personal, nostalgic, and grounded in shared moments.

Crafted around real, locally inspired flavours, the identity balances a sense of familiarity with a more refined, contemporary feel. The visual direction draws from coastal landscapes and summer rituals, creating a brand world that feels both elevated and effortlessly relaxed.

Designed to stand out on shelf while remaining understated, After Hours Co. reimagines ice cream as an experience tied to time, place, and mood rather than just product.